《Re:You》 TOHOKU Strawberry Farmers Chocolate / Losszero




Product name: 《Re:You》 TOHOKU Strawberry Farmers Chocolate


《Re:You》TOHOKU Strawberry Farmers Chocolate was developed to support strawberry farmers in Kesennuma City who are trying to revive their business after the Tohoku Earthquake and to reduce food loss at the same time. The product is an upcycled product made from misshapen strawberries from strawberry farms and high quality chocolate ingredients that are left unused in Japan. The product was developed in cooperation with strawberry farmers, an NPO providing reconstruction assistance in Kesennuma, a designer from Kesennuma, a big company engaged in regional development, and us Losszero. The product has a positive visual appeal that makes the most of the misshapen strawberries and sends a message to the public. The more of this product that Losszero sells, the more we can pay the farmers. Consumers can consume ethically, less waste is good for the environment, and this product can make a lot of people smile. Since January 2021, we have been developing the upcycled brand “Re:You” which is a rebirth of resources that are discarded without being used. The 3Rs of the environment: Reduce, Reuse, and Recycle. Re:You also means “let us think again” and “there is a reason (riyu in Japanese) to eat. As of March 2023, 22,000 items have been sold.


《Re:You》気仙沼みなといちごは、東日本大震災後の復活を目指す気仙沼市のいちご農家への応援と、食品ロス削減を同時に叶えるために開発した商品です。 いちご農家で生まれた形の悪いいちごと、日本で利用されないままになっている上質なチョコレート材料を使って、アップサイクル商品として生まれ変わらせました。 いちご農家、気仙沼で復興支援を行うNPO、気仙沼出身のデザイナー、地方創生を行う大企業、ロスゼロで協力して開発しました。 形の悪いいちごをポジティブに活かしたビジュアルに仕上げた、メッセージ性のある商品となっています。 ロスゼロがこの商品を多く販売すると私たちは農家に代金をより多く支払えます。消費者はエシカル消費ができ、廃棄が減ると環境にも優しく、この商品はたくさんの人を笑顔にすることができます。 ロスゼロは使われないまま廃棄される資源を生まれ変わらせた、アップサイクルブランド「Re:You(りゆう)」を2021年1月から展開しています。環境の3R:Reduce(発生抑制)・Reuse(再使用) · Recycle(再生利用)という言葉がありますが、Re:Youは「私たちでもう一度考えよう」「食べる理由(りゆう)がある」という意味も込めています。 2023年3月時点で22,000点の販売実績があります。





Brand name :  Losszero


A food loss reduction platform that connects food that has lost its sales channels directly to consumers and businesses. In addition to sharing misshapen and surplus food products generated in the food manufacturing and distribution industries through subscription and e-commerce, upcycled food using unused ingredients is developed and sold through DtoC and at department stores. Loss Zero proposes “ethical consumption” to society by carefully informing customers of the reasons for loss and the thoughts of the makers so as not to cause brand damage to the makers, and to encourage positive consumption. A portion of the proceeds is donated to children in poor households and welfare facilities. Winner of the Ministry of Agriculture, Forestry and Fisheries “Food Industry Mottainai Award 2020” Special Prize, Japan Subscription Business Award 2022 Special Prize, and Osaka Environmental Award 2022 Grand Prix. Signed comprehensive cooperation agreements with Higashiosaka City and Kawanishi City, Hyogo Prefecture, and a business cooperation agreement with Osaka Prefecture. We are working to reduce food loss in cooperation with many local governments and large corporations.


販路を失った食べ物を消費者や企業に直接つなぐ、食品ロス削減プラットフォーム「ロスゼロ」。食品製造業・流通業で発生する形の悪い食品や余剰在庫品を、サブスクリプションやECでシェアリングするほか、使われないままの材料を用いたアップサイクルフードを開発し、DtoCで販売しています。ロスゼロは、作り手のブランド棄損を起こさないようロスの理由や作り手の思いを丁寧に顧客に伝え、ポジティブに消費してもらう「エシカル消費」を社会に提案しています。一部を子供食堂や福祉施設に寄贈。 農林水産省後援「食品産業もったいない大賞2020」特別賞、日本サブスクリプションビジネス大賞2022特別賞、おおさか環境賞2022グランプリを受賞。 202年東大阪市・兵庫県川西市と包括連携協定、大阪府と事業連携協定を締結済。多くの自治体や大企業と連携し、食品ロス削減に取り組んでいます。









Brand owner : Mitsuki Bun


Serial entrepreneur. Graduated from Doshisha University, Faculty of Economics, worked at a major financial institution, then studied abroad, got married, and had a baby. 2001, started a business at home. She has sold 4.5 million items on her e-commerce site specializing in hair accessories, and her annual e-commerce sales have exceeded 500 million yen. She has won the Shop of the Year award three times on Rakuten Ichiba, Japan’s largest e-commerce shopping mall, with an award rate of 0.3%. In 2010, she started collecting unused hair accessories. Donated 40,000 items to girls in 10 countries around the world. Supported sales and vocational training programs in Cambodia. In 2014, she was an IT lecturer at the Asian Women Social Entrepreneurs Conference in Thailand.In 2017, she was a member of the review committee for the Business Exchange Project of Women Entrepreneurs in Asia and the Pacific, Gender Equality Bureau, Cabinet Office. Has been a director of NPO Doshisha University Industry-Government-Academia Collaboration Network since 2013 and a mentor for supporting women entrepreneurs in Kansai since 2017. In 2018, based on her 8-year experience of reusing hair accessories and the need for resource recycling, focused on food loss, which is one of the major social issues in the world. 2018, she started a food loss reduction platform “Loss Zero”. In the same year, was sent to Silicon Valley for 2 weeks by APT WOMEN, an acceleration program to support women entrepreneurs in Tokyo. 2019-2021, Regular TV commentator in Kansai.