– The reason I created it was because of my mother’s and my mother’s gynecological problems, and I wanted women to lead to self-esteem and social status improvement (career advancement) through beauty and health. I wanted to, so I developed a product based on the concept of being able to use it easily.
From #Metoo, femcare and femtech have become trends in Japan, and femcare is gradually being recognized by women with high beauty sensitivity.
Our company has SDGs No.5 gender equality, and the company name also means Female + ESTEEM (female self-esteem), with the desire to improve self-affirmation through beauty and health.
After about 15 years as a cosmetics geek and planning cosmetics products, I launched my own brand. A brand born from the desire to solve women’s health issues.